دور ممارسات إدارة سلسلة التوريد الفعالة في تحقيق الزبون : بحث تطبيقي في الشركة العامة للصناعات الجلدية

Abstract EN

Continued success of companies in general and Iraqi companies in particular requires their ability to change in line with diversity and diversity in the needs and desires of the customer, especially in light of the technological development in the field of supply, production, marketing, communications and information.

The need to adopt interactive verification techniques with suppliers, manufacturers, distributors and customers has led to the emergence of integrated and efficient supply chains that increase the company's ability to achieve customer value and gain a competitive advantage.