التخطيط الاستراتيجي و تأثيره على الإدارة السياحية : دراسة تطبيقية لعدد من مكاتب السياحة في بغداد

Abstract EN

The objective of the research is to identify the strategic planning elements, strategic message, strategic analysis and strategic choice in the tourism administration of a number of tourist offices in Baghdad.

The sample was selected to include (13) tourist offices in Baghdad, A questionnaire was developed and distributed to a sample of 90 male and female members of different ages and scientific qualifications.

Of these, 86 were recovered for analysis.

In order to process the data, a number of statistical methods were used: (arithmetical mean, standard deviation, Man) and the regression coefficient)) using the statistical program (SPSS) were the main findings of the research and there is a positive impact of strategic planning in the tourism administration correlation.

The most important recommendations were the need to strengthen the relationship between intellectual and social workers to support strategic planning and develop the level of management of tourism organizations through the establishment of training courses to improve work performance.