دور العلاقات العامة في تكوين الصورة الذهنية الإيجابية عن المؤسسة الأمنية
Other Title(s)
The role of public relations in forming the positive mental image of the security institution
Author
Source
مجلة الباحث في العلوم الإنسانية و الاجتماعية
Issue
Vol. 11, Issue 3 (30 Sep. 2019), pp.243-254, 12 p.
Publisher
University Kasdi Merbah Ouargla
Publication Date
2019-09-30
Country of Publication
Algeria
No. of Pages
12
Main Subjects
Public Relations and Advertising
Topics
Abstract EN
The nature of the work of the security institution does not usually have the acceptance and affection possessed by any other institution because the security man is the actual embodiment of power, which appears in front of individuals in the form of orders and prohibitions that limit their desires.
Therefore, the security institution depends on the citizen's cooperation and understanding its performance of tasks in the best conditions.
Since public relations is the responsible body for activating this cooperation and building mutual lines of communication and understanding between them, it was necessary to take advantage of this constructive role in establishing a positive image in the minds of citizens about the security institution and the security man as a means to achieve real cooperation that contributes to raising the level of security performance.
In this article, we attempt to deal with the bilateral relationship "security institution - citizen" and the problem of stereotypical and negative mental images, as well as the preponderant role that public relations can play in modifying , correcting and improving positive images, and convincing citizens that security and social stability are a task of solidarity shared by all stakeholders in society.
American Psychological Association (APA)
مزيان، فوزي آيت أعمر. 2019. دور العلاقات العامة في تكوين الصورة الذهنية الإيجابية عن المؤسسة الأمنية. مجلة الباحث في العلوم الإنسانية و الاجتماعية،مج. 11، ع. 3، ص ص. 243-254.
https://search.emarefa.net/detail/BIM-898007
Modern Language Association (MLA)
مزيان، فوزي آيت أعمر. دور العلاقات العامة في تكوين الصورة الذهنية الإيجابية عن المؤسسة الأمنية. مجلة الباحث في العلوم الإنسانية و الاجتماعية مج. 11، ع. 3 (أيلول 2019)، ص ص. 243-254.
https://search.emarefa.net/detail/BIM-898007
American Medical Association (AMA)
مزيان، فوزي آيت أعمر. دور العلاقات العامة في تكوين الصورة الذهنية الإيجابية عن المؤسسة الأمنية. مجلة الباحث في العلوم الإنسانية و الاجتماعية. 2019. مج. 11، ع. 3، ص ص. 243-254.
https://search.emarefa.net/detail/BIM-898007
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن هوامش : ص. 253-254
Record ID
BIM-898007