استراتيجيات جذب الودائع في البنوك الجزائرية و أثرها على نشاطها : دراسة مقارنة بين بنك سوسيتي جنرال الجزائر و البنك الوطني الجزائري

الملخص EN

This study aims to identifying the reality of applying attracting bank deposits strategies in Algerian Societe Generale and the Algerian National Bank, as deposits are the main source of banking activity.

The study concluded that the two banks based on the price strategy to attract deposits, which led to the development of their activities through raising the volume of deposits, the number of customers, the volume of loans.