الالتزام بالمسؤولية الاجتماعية و البيئية .. ميزة إستراتيجية : دراسة حالة مؤسسة الأسمنت و مشتقاته بولاية سعيدة

Abstract EN

The main objective of institutions was to double profits, but social issues have become of paramount importance.

Thus today's organizations have to consider the interests of society and the environment first.

This approach does stem not only from the importance of creating a positive social role, but it has another purpose which is creating a competitive advantage for the institution of a moral nature.

From this standpoint, it seemed necessary to disclose the material and immaterial benefits that will be brought to the institution in the case of its social commitment.

In order to obtain the necessary data for our study, we distribute questionnaires to a randomly chosen sample of employees, customers, , by using the 12 th version of SPSS, we measure the most important statistical standards, and examine the main hypotheses.The main findings of this paper show the strong relationship between the commitment to social responsibility and stakeholders satisfaction in one hand, in the other hand the existence of a relationship between social responsibility and the fulfillment of an ethical advantage in addition to the material revenue.