تأثير العلامة التجارية على تحديد المركز التنافسي للسلعة : دراسة ميدانية لعينة من مستهلكي منتجات "ترافل" لمشتقات الحليب بالبليدة

الملخص EN

The customer thinks that the brand is an important part of the article believing that the brand gives an extra to the producer value.

So, the choice of the trademark is considered as a basic element that determines the producer policy.

As it plays a role to specify and identify the goods and services presented by a producer or a distributor.

Thus, it helps to determine the competitive position in the market.