استراتيجية التسويق البيئي و أداء الشركة : دراسة حالة شركة عموري لأجور بالأغواط

Abstract EN

Demonstrates the ability of companies to manage environmental performance as a strategic issue.

Environmental decision-making requires a clear approach in which it is necessary to clarify the participation of different stakeholders and to establish commitments among stakeholders for companies.

60 questionnaires were distributed to two workers at Amouri Building Materials, after examination and analysis, (41) For analysis.

The results showed that the adoption of environmental marketing is positively related to the performance of Amouri's wages in Laghouat and hopes that the results of the study will contribute to several practical tools for different sectors in order to ensure environmental sustainability.