التسويق المصرفي في البنوك الإسلامية

Abstract EN

Banks play the role of nerve in economic life as the connection between savers and investors as institutions operating in the currency trade.

In contrast, Islamic banks are part of an Islamic economic system that stems from a self-sustaining Islamic economic doctrine based on principles inspired by God with characteristics and ethical and realistic features of a better and decent life for man.

Hence, Islamic banks are financial institutions that aim to develop comprehensive economic development to increase and expand the distribution of basic goods and services for the decent life of human beings, as well as raise the standard of living by providing greater employment opportunities, better education and greater attention to cultural values and human values, thus supporting the leading role of the nation.

Therefore, the marketing mix in Islamic banks is different from that of non-Islamic banks because of the Islamic rules that govern them, which take into account the pillars of the economic doctrine from the dual ownership of the means of production within the limits of freedom of restriction for social justice for all.

Unlike the capitalist doctrine whose slogan is let him work, let him pass, which is based on the foundation of absolute private freedom to own means of production, freedom of exploitation, investment of money, and finally the freedom of consumption without restrictions.