The role of sustainable marketing in company’s strategy a case study of toyota motor corporation

Abstract EN

This study amis to find out the role of sustainable marketing in company's Strategy.

A case study of Toyota Motor Corporation.

Sustainable marketing calls for socially and environmentally responsible actions that meet the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

The study concluded that sustamable marketing has a significant role in Toyota Motor Corporation strategy and it brings added value to this company.

Most important benefits of the sustainable marketing according to this study are its positive effect to the company differentiation from the competitors and that way gain competitive advantage.