Le pays d’origine de la marque et l’attitude du consommateur local : etude du marche de lubrifiant automobile Algerien

Other Title(s)

Country of origin of the mark and the attitude of the local consumer : study of the Algerian automotive lubricant market

Joint Authors

Bu Sad, Nait Ibrahim
Nuala, Maryam
Raqiq, Muhammad Khalifah

Source

Revue des Économies Nord Africaines

Issue

Vol. 15, Issue 21 (31 Dec. 2019), pp.2-19, 18 p.

Publisher

Université Hassiba Ben Bouali Laboratoire Mondialisation and Économies Nord Africaines

Publication Date

2019-12-31

Country of Publication

Algeria

No. of Pages

18

Main Subjects

Economy and Commerce

Topics

Abstract EN

The purpose of this study is to determine the impact of the brand on the local consumer’s attitude formation, which conducts to a positive behaviour.

To do this, a model has been adapted on Algerian automotive lubricants sector.

In order to achieve the objectives of the study and testing the hypotheses, we designed a questionnaire to collect the preliminary data of the study and to analyse them.

We chose a convenience sample of 220 individuals, and the return rate was 93%.

The measurement scales were adapted from previous studies to confirm the appropriate questions for each variable in the study.

As a result, it has been found that the standardization character of NAFTAL and local dimension have a positive influence on the country of origin perception which have in turn impact on attitudes.

American Psychological Association (APA)

Bu Sad, Nait Ibrahim& Nuala, Maryam& Raqiq, Muhammad Khalifah. 2019. Le pays d’origine de la marque et l’attitude du consommateur local : etude du marche de lubrifiant automobile Algerien. Revue des Économies Nord Africaines،Vol. 15, no. 21, pp.2-19.
https://search.emarefa.net/detail/BIM-903652

Modern Language Association (MLA)

Bu Sad, Nait Ibrahim…[et al.]. Le pays d’origine de la marque et l’attitude du consommateur local : etude du marche de lubrifiant automobile Algerien. Revue des Économies Nord Africaines Vol. 15, no. 21 (2019), pp.2-19.
https://search.emarefa.net/detail/BIM-903652

American Medical Association (AMA)

Bu Sad, Nait Ibrahim& Nuala, Maryam& Raqiq, Muhammad Khalifah. Le pays d’origine de la marque et l’attitude du consommateur local : etude du marche de lubrifiant automobile Algerien. Revue des Économies Nord Africaines. 2019. Vol. 15, no. 21, pp.2-19.
https://search.emarefa.net/detail/BIM-903652

Data Type

Journal Articles

Language

French

Notes

Includes appendices : p. 19

Record ID

BIM-903652