The relationship between perceived fulfillment of employer brand attributes and organizational citizenship behavior
Other Title(s)
العلاقة بين المستوى المدرك لمدى تحقيق سمات العلامة التجارية لصاحب العمل و سلوك المواطنة التنظيمية
Joint Authors
Source
Revue Stratégie et Développement
Issue
Vol. 9, Issue 3 (31 Jul. 2019), pp.30-50, 21 p.
Publisher
Publication Date
2019-07-31
Country of Publication
Algeria
No. of Pages
21
Main Subjects
Topics
Abstract EN
This paper examines the influence of employer branding on organizational citizenship behavior.
A survey was conducted using a sample of 264 employees from companies certified as best employers in Algeria by Best Companies Group.
This study draws from the instrumental /symbolic approach of brand management applied on the human resources management, to determine the effect of the level of fulfillment of organizational attributes on employees’ citizenship behavior.
The results of the study revealed a significant and moderate association
American Psychological Association (APA)
Bin Salih, Nawal& Khayyat, Asia. 2019. The relationship between perceived fulfillment of employer brand attributes and organizational citizenship behavior. Revue Stratégie et Développement،Vol. 9, no. 3, pp.30-50.
https://search.emarefa.net/detail/BIM-904320
Modern Language Association (MLA)
Bin Salih, Nawal& Khayyat, Asia. The relationship between perceived fulfillment of employer brand attributes and organizational citizenship behavior. Revue Stratégie et Développement Vol. 9, no. 3 (2019), pp.30-50.
https://search.emarefa.net/detail/BIM-904320
American Medical Association (AMA)
Bin Salih, Nawal& Khayyat, Asia. The relationship between perceived fulfillment of employer brand attributes and organizational citizenship behavior. Revue Stratégie et Développement. 2019. Vol. 9, no. 3, pp.30-50.
https://search.emarefa.net/detail/BIM-904320
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 43-50
Record ID
BIM-904320
