Genericization of foreign brand names in Iraqi Arabic : a linguistic study
Other Title(s)
اعتماد الأسماء التجارية الأجنبية بوصفها كلمات عربية أصيلة في اللهجة العراقية : دراسة لغوية
Joint Authors
al-Abidi, Haydar Karim
Sharhan, Khalid Shamkhi
Source
Journal of Arts, Literature, Humanities and Social Sciences
Issue
Vol. 2018, Issue 25 (30 Jun. 2018), pp.192-208, 17 p.
Publisher
Emirates College for Education Sciences
Publication Date
2018-06-30
Country of Publication
United Arab Emirates
No. of Pages
17
Main Subjects
Languages & Comparative Literature
Abstract EN
The study aims at investigating the exceptional use of companies and products‟ names to refer to things that are new or unfamiliar.
This usually happens when people from different cultures, countries or cities come into contact with each other in different social situations.
This contact leads people of one culture to exchange words, concepts and even products with various other cultures and nations for different purposes.
This linguistic exchange is known as „borrowing‟ and the words being borrowed are „loanwords‟.
Brand loanwords are regarded as a special case of interest as they are used colloquially and/or formally by people in Iraq and they vary enormously from scientific words to social words, from nouns to verbs, words used especially by the older generation and those used only by the young one, words used by the upper class and those used by the lower class, etc.
However, any of such words could be a brand name that stands for a company or a product.
This manuscript is divided into four sections: introduction, method, results and discussion.
American Psychological Association (APA)
al-Abidi, Haydar Karim& Sharhan, Khalid Shamkhi. 2018. Genericization of foreign brand names in Iraqi Arabic : a linguistic study. Journal of Arts, Literature, Humanities and Social Sciences،Vol. 2018, no. 25, pp.192-208.
https://search.emarefa.net/detail/BIM-904858
Modern Language Association (MLA)
al-Abidi, Haydar Karim& Sharhan, Khalid Shamkhi. Genericization of foreign brand names in Iraqi Arabic : a linguistic study. Journal of Arts, Literature, Humanities and Social Sciences No. 25 (Jun. 2018), pp.192-208.
https://search.emarefa.net/detail/BIM-904858
American Medical Association (AMA)
al-Abidi, Haydar Karim& Sharhan, Khalid Shamkhi. Genericization of foreign brand names in Iraqi Arabic : a linguistic study. Journal of Arts, Literature, Humanities and Social Sciences. 2018. Vol. 2018, no. 25, pp.192-208.
https://search.emarefa.net/detail/BIM-904858
Data Type
Journal Articles
Language
English
Notes
Record ID
BIM-904858