استراتيجيات المزيج التسويقي للمنتوج المحلي : دراسة حالة مؤسسة كوندور

Abstract EN

The aim of this study is to study the strategies of the marketing mix of the local product , by studying the strategies adopted by the Condor for marketing the local product, by addressing the applied strategies of the product, pricing, distribution and promotion, which are specifically designed to influence the consumer.

To achieve this goal, the interview was used as a data collection tool with the marketing officer of the Condor Foundation.

The study concluded with a number of results, the most important of which is that the Condor Corporation has made great efforts in designing marketing mix strategies in line with the target market; it also diversifies its products and characteristics in line with the needs and desires of consumers and at the appropriate quality