The impact of the advertising display on the brand image case study : Condor electronics

Other Title(s)

أثير عرض الإعلان على صورة العلامة التجارية دراسة حالة : كوندور إلكترونيكس

Joint Authors

Juaydi, Khamisi
Bin Tumi, Amin

Source

Journal of Financial, Accounting and Managerial Studies

Issue

Vol. 5, Issue 2 (31 Dec. 2018), pp.436-462, 27 p.

Publisher

Université Larbi Ben M'hidi Oum El Bouaghi Laboratoire COFIFAS

Publication Date

2018-12-31

Country of Publication

Algeria

No. of Pages

27

Main Subjects

Marketing

Topics

Abstract EN

In a competitive market, the company must stand out and be visible to the consumer, not only but it must attract his attention using different marketing strategies and several advertising tools, one of these tools is known as the advertising display, a technique which serves the company in promoting both its brand and its products .

It also helps in creating and developing the company’s brand image, an objective that every company hopes to achieve in order to make its name lasts even more than its product.

A strong brand image also increases the sales and creates a relationship between the consumer and the brand which leads to the customer loyalty.

So, through our research we aimed to show the impact of the advertising display on the brand image by answering the following question: how does the advertising display contribute in strengthening company’s brand image? And we took the local brand CONDOR as a study case.

We tryed to discuss and answer this question by using a quantitative study based on the results of a survey addressed to the algerian consumer.

In addition to the study case, we presented a theoretical study that explains the fundamentals of the advertising display and the brand image.

As a result, we find that advertising display is unique advertising technique which attracts consumer’s attention to the product and increase company’s brand awarness.

American Psychological Association (APA)

Bin Tumi, Amin& Juaydi, Khamisi. 2018. The impact of the advertising display on the brand image case study : Condor electronics. Journal of Financial, Accounting and Managerial Studies،Vol. 5, no. 2, pp.436-462.
https://search.emarefa.net/detail/BIM-907254

Modern Language Association (MLA)

Bin Tumi, Amin& Juaydi, Khamisi. The impact of the advertising display on the brand image case study : Condor electronics. Journal of Financial, Accounting and Managerial Studies Vol. 5, no. 2 (Dec. 2018), pp.436-462.
https://search.emarefa.net/detail/BIM-907254

American Medical Association (AMA)

Bin Tumi, Amin& Juaydi, Khamisi. The impact of the advertising display on the brand image case study : Condor electronics. Journal of Financial, Accounting and Managerial Studies. 2018. Vol. 5, no. 2, pp.436-462.
https://search.emarefa.net/detail/BIM-907254

Data Type

Journal Articles

Language

English

Notes

Includes appendices : p. 460-462

Record ID

BIM-907254