أثر التسويق الداخلي في الرضا الوظيفي للعاملين بمديرية المصالح الفلاحية لولاية عنابة

Abstract EN

The study aimed at finding out the effect of internal marketing on achieving job satisfaction for the employees of the Directorate of Agricultural Interests of Annaba.

To achieve this goal, the researchers surveyed the opinions of 40 workers using a questionnaire as a data collection tool based on SPSS.

The analysis of the results was based on the descriptive statistical analysis, Pearson correlation coefficient and the analysis of variance of the simple linear regression.

One of the most important results of the study was the existence of a significant effect of the internal marketing dimensions on job satisfaction.

Based on the results of the study, a number of recommendations have been offered.

The most important one is the need to pay more attention to the human resource factor since it considered as the real capital of the organization, this should be done through paying more attention to the internal marketing dimensions represented by the organizational culture, internal communication, and training and motivation.