دور الإعلام السياحي في الترويج لمدينة الشارقة

Other Title(s)

The role of tourism media in promoting the city of Sharjah

Author

الشمري، علاء مكي

Source

مجلة جامعة الشارقة للعلوم الإنسانية و الاجتماعية

Issue

Vol. 16, Issue 2 (31 Dec. 2019), pp.312-350, 39 p.

Publisher

University of Sharjah

Publication Date

2019-12-31

Country of Publication

United Arab Emirates

No. of Pages

39

Main Topic

Marketing
Media and Communication

Topics

Abstract EN

This research deals with media and tourism in the UAE and the impact on the tourism industry in the city of Sharjah. It addresses the phenomenon from several axes, some of which belong to institutions and media organizations that are responsible for the provision of media tourism as part of this mission. It also targets researchers and those who are interested in providing documented information with the aim to clarify its importance, identify its weakness and the ways to raise its standard. This is added to proposing thoughtful and scientific recommendations and informing the workers in the field about the results of the questionnaire that was designed and analyzed by the researcher so as to give them opportunities to customize their different programs within the framework of the procedures that the researcher designed. The questionnaire included 24 questions that were answered correctly by 150 respondents out of the total sample of 160, with 10 questionnaires being neglected. The obtained data were verified, adopted and analyzed to draw conclusions. The research questionnaire was evaluated for compliance with the standards of honesty by a number of media professors. After analyzing the results, the researcher concluded that the sample of the study seemed to agree on the effectiveness of the role of tourism media, and showed the consistency of the sample with the impact of media on choosing the destination.

American Psychological Association (APA)

الشمري، علاء مكي. 2019. دور الإعلام السياحي في الترويج لمدينة الشارقة. مجلة جامعة الشارقة للعلوم الإنسانية و الاجتماعية،مج. 16، ع. 2، ص ص. 312-350.
https://search.emarefa.net/detail/BIM-909071

Modern Language Association (MLA)

الشمري، علاء مكي. دور الإعلام السياحي في الترويج لمدينة الشارقة. مجلة جامعة الشارقة للعلوم الإنسانية و الاجتماعية مج. 16، ع. 2 (كانون الأول 2019)، ص ص. 312-350.
https://search.emarefa.net/detail/BIM-909071

American Medical Association (AMA)

الشمري، علاء مكي. دور الإعلام السياحي في الترويج لمدينة الشارقة. مجلة جامعة الشارقة للعلوم الإنسانية و الاجتماعية. 2019. مج. 16، ع. 2، ص ص. 312-350.
https://search.emarefa.net/detail/BIM-909071

Data Type

Journal Articles

Language

Arabic

Notes

يتضمن هوامش.

Record ID

BIM-909071