أهمية تبني المسؤولية الاجتماعية لتحقيق التوجه نحو التسويق الأخضر

Abstract EN

This research aims to highlight the importance of adopting the culture of corporate social responsibility to achieve a green marketing orientation, that is referred to as integrating environmental issues into strategic marketing processes, by contributing to the diffusion of environmental awareness and building a responsible social culture that aimed to promote environmental and social concerns via attempting to sensitize everyone within the institution and other partner’s responsibility for the effects of their activities.

This, in turn, improves the institution’s performance and taking into account the considerations of all stakeholders, primarily environment and societ