Analytical study of digital marketing applications in Algerian hotels : a case study of 13 hotels in constantine Province
Other Title(s)
دراسة تحليلية لتطبيقات التسويق الرقمي في المؤسسات الفندقية الجزائرية : دراسة حالة ل 13 فندق بولاية قسنطينة
Joint Authors
Bu Ayshah, Mubarak
Uzayzi, Nadir
Source
Journal of Financial, Accounting and Managerial Studies
Issue
Vol. 6, Issue 2 (s) (31 Dec. 2019), pp.47-61, 15 p.
Publisher
Université Larbi Ben M'hidi Oum El Bouaghi Laboratoire COFIFAS
Publication Date
2019-12-31
Country of Publication
Algeria
No. of Pages
15
Main Subjects
Topics
Abstract EN
The aim of the article is to analyzes the digital marketing tools uses by hotels such Social Media Marketing, Search Engine Optimization, Google AdWords, Booking.com and tripAdvisor.
We adopt a descriptive research by using a case-study method comprising the analysis of the process of booking customers for a room in the hotel and we divided the process into four levels: traffic, website, booking system and booked, each level incorporating a set of indicators integrated into digital marketing tools.
We choose 13th hotels in the state of Constantine- Algeria.
The results show that the majority of hotels in the province of Constantine do not apply digital marketing tools and even free of charge, except for international hotels that have branches in the province of Constantine.
Finally, a set of recommendations have been proposed for hotels to achieve their objectives in light of environmental complexity.
American Psychological Association (APA)
Uzayzi, Nadir& Bu Ayshah, Mubarak. 2019. Analytical study of digital marketing applications in Algerian hotels : a case study of 13 hotels in constantine Province. Journal of Financial, Accounting and Managerial Studies،Vol. 6, no. 2 (s), pp.47-61.
https://search.emarefa.net/detail/BIM-909585
Modern Language Association (MLA)
Uzayzi, Nadir& Bu Ayshah, Mubarak. Analytical study of digital marketing applications in Algerian hotels : a case study of 13 hotels in constantine Province. Journal of Financial, Accounting and Managerial Studies Vol. 6, no. 2 (Special issue) (Dec. 2019), pp.47-61.
https://search.emarefa.net/detail/BIM-909585
American Medical Association (AMA)
Uzayzi, Nadir& Bu Ayshah, Mubarak. Analytical study of digital marketing applications in Algerian hotels : a case study of 13 hotels in constantine Province. Journal of Financial, Accounting and Managerial Studies. 2019. Vol. 6, no. 2 (s), pp.47-61.
https://search.emarefa.net/detail/BIM-909585
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 59-61
Record ID
BIM-909585