Analytical study of digital marketing applications in Algerian hotels : a case study of 13 hotels in constantine Province

Other Title(s)

دراسة تحليلية لتطبيقات التسويق الرقمي في المؤسسات الفندقية الجزائرية : دراسة حالة ل 13 فندق بولاية قسنطينة

Joint Authors

Buushshah, Mubarak
Uzayzi, Nadir

Source

Journal of Financial, Accounting and Managerial Studies

Issue

Vol. 6, Issue 2 (s) (31 Dec. 2019), pp.47-61, 15 p.

Publisher

Université Larbi Ben M'hidi Oum El Bouaghi Laboratoire COFIFAS

Publication Date

2019-12-31

Country of Publication

Algeria

No. of Pages

15

Main Topic

Marketing

Topics

Abstract EN

The aim of the article is to analyzes the digital marketing tools uses by hotels such Social Media Marketing, Search Engine Optimization, Google AdWords, Booking.com and tripAdvisor.

We adopt a descriptive research by using a case-study method comprising the analysis of the process of booking customers for a room in the hotel and we divided the process into four levels: traffic, website, booking system and booked, each level incorporating a set of indicators integrated into digital marketing tools.

We choose 13th hotels in the state of Constantine- Algeria.

The results show that the majority of hotels in the province of Constantine do not apply digital marketing tools and even free of charge, except for international hotels that have branches in the province of Constantine.

Finally, a set of recommendations have been proposed for hotels to achieve their objectives in light of environmental complexity.

American Psychological Association (APA)

Uzayzi, Nadir& Buushshah, Mubarak. 2019. Analytical study of digital marketing applications in Algerian hotels : a case study of 13 hotels in constantine Province. Journal of Financial, Accounting and Managerial Studies،Vol. 6, no. 2 (s), pp.47-61.
https://search.emarefa.net/detail/BIM-909585

Modern Language Association (MLA)

Uzayzi, Nadir& Buushshah, Mubarak. Analytical study of digital marketing applications in Algerian hotels : a case study of 13 hotels in constantine Province. Journal of Financial, Accounting and Managerial Studies Vol. 6, no. 2 (Special issue) (Dec. 2019), pp.47-61.
https://search.emarefa.net/detail/BIM-909585

American Medical Association (AMA)

Uzayzi, Nadir& Buushshah, Mubarak. Analytical study of digital marketing applications in Algerian hotels : a case study of 13 hotels in constantine Province. Journal of Financial, Accounting and Managerial Studies. 2019. Vol. 6, no. 2 (s), pp.47-61.
https://search.emarefa.net/detail/BIM-909585

Data Type

Journal Articles

Language

English

Notes

Includes bibliographical references : p. 59-61

Record ID

BIM-909585