إطار مقترح لتنمية ممارسات القيادة الإقناعية و علاقتها بدعم ثقافة التميز و الإبداع : دراسة ميدانية على البنوك الفلسطينية

Abstract EN

The research aims to show the development of persuasive leadership practices and their relationship to support the culture of excellence and innovation by application to the staff in the palestinian banks and to identify the nature of the relationship and the impact of the persuasive practices represented in (credibility, participation, awards, incentives, commitment, listening and responsibility) to support the culture of excellence and innovation.

this has been tested through the research hypotheses and the search tool has been prepared and distributed to the sample consisting of (60) employee and (41) questionnaire has been collected.

the research concluded a set of results : persuasive leadership practices got a high percentage (78.02%), supporting a culture of excellence and innovation got (76.94%) and there is a positive relationship between the persuasive leadership practices and supporting a culture of excellence and innovation.

a proposed framework has been established to depend on its phases for the development of persuasive leadership practices in the palestinian banks to achieve greater capacity to support a culture of excellence and innovation.

therefore, the researcher recommends the adoption of the proposed framework in the palestinian banks.