التسويق الحسي : أداة لتحديث نقاط البيع
Other Title(s)
Sensory marketing : a tool to update points of sale
Author
Source
Issue
Vol. 2017, Issue 4 (30 Jun. 2017), pp.152-175, 24 p.
Publisher
Publication Date
2017-06-30
Country of Publication
Algeria
No. of Pages
24
Main Subjects
Business Administration
Marketing
Abstract EN
This paper aims to highlight the role of sensory marketing impacting consumer behavior, like the orientation of many institutions to create the excellence from the competition by manipulating on the consumer's five senses, and this is by projecting the sensory sides of the products where the consumer starts getting difficulties to choose from signs, tags or shops as long as they are homogeneous and the sensory marketing considered as one of the solutions that proved the effectiveness of several products and shops which we must forget as researchers and Algerian institutions, especially as these marketing practices is getting well spread noticeably.
American Psychological Association (APA)
بوعتروس، جمال. 2017. التسويق الحسي : أداة لتحديث نقاط البيع. مجلة دراسات اقتصادية،مج. 2017، ع. 4، ص ص. 152-175.
https://search.emarefa.net/detail/BIM-927333
Modern Language Association (MLA)
بوعتروس، جمال. التسويق الحسي : أداة لتحديث نقاط البيع. مجلة دراسات اقتصادية ع. 4 (حزيران 2017)، ص ص. 152-175.
https://search.emarefa.net/detail/BIM-927333
American Medical Association (AMA)
بوعتروس، جمال. التسويق الحسي : أداة لتحديث نقاط البيع. مجلة دراسات اقتصادية. 2017. مج. 2017، ع. 4، ص ص. 152-175.
https://search.emarefa.net/detail/BIM-927333
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن هوامش : ص. 172-175
Record ID
BIM-927333