إدارة معرفة الزبون كأداة لزيادة ولائه
Other Title(s)
Customer knowledge management as a tool to increase his loyalty
Joint Authors
Source
Issue
Vol. 6, Issue 10 (31 Dec. 2018), pp.418-443, 26 p.
Publisher
University of 20 August 1955 Skikda Faculty of Economic Commerce and Management Sciences
Publication Date
2018-12-31
Country of Publication
Algeria
No. of Pages
26
Main Subjects
Economics & Business Administration (Multidisciplinary)
Abstract EN
Regarding to the changes that take place in business environment nowadays, the different companies must take care of knowledge and effectively managing it.
The most important kind of knowledge is the customer one, which is the most important companies keys that is used to give competitive products and services.
that’s why this research to highlight the theoretical background of CKM by determining the given concepts, also illustratin g its dimensions and challenges, in addition to explaining the loyalty customer.
The study came to the truth that CKM is the beneficial those sides the customer and company as well.
Also it increase his loyalty by observing his expectations and embodying it in products and services that satisfied him a n d d e c r e a s e h i s c o m p l a i n t s.
American Psychological Association (APA)
بوصبع، سهام ونصيب، رجم. 2018. إدارة معرفة الزبون كأداة لزيادة ولائه. مجلة الباحث الاقتصادي،مج. 6، ع. 10، ص ص. 418-443.
https://search.emarefa.net/detail/BIM-933592
Modern Language Association (MLA)
بوصبع، سهام ونصيب، رجم. إدارة معرفة الزبون كأداة لزيادة ولائه. مجلة الباحث الاقتصادي مج. 6، ع. 10 (كانون الأول 2018)، ص ص. 418-443.
https://search.emarefa.net/detail/BIM-933592
American Medical Association (AMA)
بوصبع، سهام ونصيب، رجم. إدارة معرفة الزبون كأداة لزيادة ولائه. مجلة الباحث الاقتصادي. 2018. مج. 6، ع. 10، ص ص. 418-443.
https://search.emarefa.net/detail/BIM-933592
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن مراجع ببليوجرافية : ص. 440-443
Record ID
BIM-933592