أثر التسويق الداخلي على جودة الخدمة في المؤسسات الصحية

Abstract EN

Internal marketing depends on the use of marketing perspective to manage employees, develop their skills and potentials, to be able to provide the best services with the highest possible quality, build good relations with their customers, and thus achieve the institution's main objective of achieving customer satisfaction and profitability.

The institution must adopt positive thinking and behavior when communicating with customers.

The successful marketing performance of health institutions is linked to the production and delivery of health services that are tailored to the needs of customers.

This requires working towards strengthening and activating relationships more towards the employees and staff of the health institution through training and giving them the material and moral rewards and satisfying their needs to make them interested and always dedicated to providing high quality services Customer satisfaction and loyalty are achieved, depending on internal marketing methods.

The internal marketing strategy depends on the importance of the interaction between the employees of the health establishment and the customers, especially in the field of services.

Mechanism of service, and participate both customers and employees of the institution in the production of the same service and presented according to generally accepted quality standards.