الإعلام الجديد و تفعيل التسويق الاجتماعي

الملخص EN

This study deals with theoretical vision and an original attempt to employ what has become known as the new media in the field of awareness and sensitization within the framework of the so-called academia of social marketing ,by focusing on the strength and popularity of social networks ,and thus employ them to succeed and activate social marketingcampaigns it has a very important utilitarian dimension ,but for many reasons it hardlyreaches part of its goals