دراسة التسويق الرياضي بمديرية الشباب و الرياضة في محافظة بابل
Other Title(s)
A study of sports marketing in directorate of youth and sports in the province of Babylon
Joint Authors
الحربي، حذيفة إبراهيم خليل
عبيس، مهند فاضل
سناء رزاق عباس
Source
مجلة جامعة بابل للعلوم الإنسانية
Issue
Vol. 27, Issue 3 (31 May. 2019), pp.393-404, 12 p.
Publisher
Publication Date
2019-05-31
Country of Publication
Iraq
No. of Pages
12
Main Subjects
Marketing
Sports sciences and physical education
Abstract EN
The researcher studied the importance of sports marketing for the employees of the Directorate of Youth and Sports in Babil Governorate.
In order to identify the importance of sports marketing for the employees of the Directorate of Youth and Sports in Babil Governorate, the researcher used the descriptive approach.
Babil Governorate, with 20 individuals for the survey sample and 60 persons for the basic study sample.
The most important results were the interest in establishing the logo or the logo of the Directorate of Youth and Sports in Babil province and attracting companies and businessmen to adopt a team or a player and to promote good publicity for their tournaments in order to develop their income with an official film as a means of advertising.
In order to benefit from the purpose of advertising and marketing facilities, halls and stadiums of the Directorate of Youth and Sports in times of its activities.
In addition to the above, the media coverage of sporting events is a catalyst for financiers, If it is necessary to use sports marketing that is in line with the latest technology in the field of sports marketing, including the establishment of sites on the Internet so easy to visit each person to follow up news and marketing tournaments and knowledge of its activity.
American Psychological Association (APA)
عبيس، مهند فاضل والحربي، حذيفة إبراهيم خليل وسناء رزاق عباس. 2019. دراسة التسويق الرياضي بمديرية الشباب و الرياضة في محافظة بابل. مجلة جامعة بابل للعلوم الإنسانية،مج. 27، ع. 3، ص ص. 393-404.
https://search.emarefa.net/detail/BIM-951481
Modern Language Association (MLA)
عبيس، مهند فاضل....[و آخرون]. دراسة التسويق الرياضي بمديرية الشباب و الرياضة في محافظة بابل. مجلة جامعة بابل للعلوم الإنسانية مج. 27، ع. 3 (2019)، ص ص. 393-404.
https://search.emarefa.net/detail/BIM-951481
American Medical Association (AMA)
عبيس، مهند فاضل والحربي، حذيفة إبراهيم خليل وسناء رزاق عباس. دراسة التسويق الرياضي بمديرية الشباب و الرياضة في محافظة بابل. مجلة جامعة بابل للعلوم الإنسانية. 2019. مج. 27، ع. 3، ص ص. 393-404.
https://search.emarefa.net/detail/BIM-951481
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن مراجع ببليوجرافية : ص. 403-404
Record ID
BIM-951481