أثر جودة الخدمة المصرفية الإلكترونية في تبنى الموبايل المصرفي باستخدام نموذج قبول التقنية (TAM)‎ دراسة عينة لبعض المصارف العاملة بالسودان

Abstract EN

This study aimed to identify the impact of the quality of electronic banking services in the adoption of mobile banking.

The study used the (perceived: usefulness, ease of usage, and service quality) as independent variables, and the adoption of mobile banking as the dependent variable; besides considering the impact of the modified variables, which include (gender, age, educational level, the period of dealing with the bank) on the acceptance of the adoption of mobile banking.

The study model, variables, and hypotheses were built depending on its previous studies.

A questionnaire was designed for data collection; and the study was applied to a random sample of bank clients of both Omdurman National Bank and Faisal Islamic Bank.

The most important study findings refer to the acceptance of all respondents for using mobile banking in all their transactions.

Also, the study indicated the existence of a significant relationship between (perceived: usefulness, ease of usage, and service quality) and the adoption of mobile banking.

The study most important recommendations stresses the importance of expanding the banking services that provided through electronic channels.