دور شبكات التواصل الاجتماعي في تعزيز سمعة منظمات الأعمال و خلق القيمة المشتركة : منظور علائقي

Abstract EN

This Paper aims to clarify the role of social networks in the improvement of corporate reputation, we used the descriptive and analytical approach to describe social networks and analyses corporate reputation.

with the emergence of the interactive web (or Web 2.0), social media applications gained enormous popularity among internet users, forcing businesses to adapt their marketing strategies and engage with social media as part of their marketing toolbox.

The study concluded by encouraging Arab studies - serious - theoretical knowledge and professional practice about Web 2.0 and social networks to identify how to make the most of these techniques in the field of information marketing and reputation management electronically.