الإعلان التلفزيوني الموجه للطفل : دراسة في ميكانيزمات التأثير

الملخص EN

TV advertising for children has its own particularity, their designers have to take into consideration many factors that will ensure the effectiveness of the presented message and realize its goals.

These factors work together, complement each other, and none of them can be overlooked; they are economic, psychological and technical factors, and their well understanding allows accurate diagnosis of the child’s status as a target category in the society, in the market, and its relationship with the other categories, therefore, Influence and gain him as a current influential customer on his family, then as a loyal consumer in the future.