دور رأس المال المعرفي في تحقيق الميزة التنافسية للمؤسسة

Abstract EN

It was thought for a long time that those who provide financial contributions to the formation of business organizations are the owners of capital, but the new reality poses another important fact, namely that the owner of knowledge owns the organization.

Therefore, when human resources management deals with the members of the organization, this approach should be based on the fact that workers are not only factors of production, but rather as a source of ideas and the main tool for change and transforming the challenges into competitive capabilities, thanks to their innovative knowledge, so the organization must develop the capabilities of individuals and motivate them to develop their performance in order to activate the contributions of the human element in achieving the objectives of the organization.

The latter must recognize that the competitive game that allows them to maintain their position in the A protective sweep of new markets is not a choice; it is a necessity dictated by the new circumstances, and to deal with the rules of this game which are based primarily on the importance of intellectual capital in creating and achieving competitive advantage of the organization.