أثر التسويق الحسي على السلوك الشرائي للمستهلك

Abstract EN

In this paper, we discussed how the five senses can play a major role in the marketing of products and brands.

Consumers are often attracted to the brand on the basis of their sensory experience.

Human senses, consumer experiences and sensations in emerging marketing models are a major phenomenon The use of sensory marketing to create unconscious drives that define consumer perceptions of the abstract concepts of the product.

These sensory triggers may also lead to consumer self-generation of brand features (desirable) rather than those provided by advertisers verbally.

Ole in this article.