مساهمة تبني المنظمات للتسويق الأخضر في دعم أخلاقيات البيئة

Abstract EN

The aim of this study is to clarify the extent to which organizations adopt green marketing in supporting environmental ethics.

Many organizations are unaware of the benefits of green marketing.

These include: rationalizing the consumption of natural resources, reducing environmental pollution levels, avoiding environmental associations and protecting consumers; And therefore the adoption of green marketing, the organization respects many of the criteria that must be followed in the marketing process called marketing ethics, including the marketing of green products, prevent or reduce pollution during the various stages of the marketing process.