Key strategies for green marketing success
Other Title(s)
استراتيجيات أساسية لنجاح التسويق الأخضر
Author
Source
International Journal of Economic Performance
Issue
Vol. 2020, Issue 5 (30 Jun. 2020), pp.99-112, 14 p.
Publisher
Publication Date
2020-06-30
Country of Publication
Algeria
No. of Pages
14
Main Subjects
Topics
Abstract EN
Green or environmental marketing refers to selling products that satisfy customers’ wants and needs with minimal detrimental impact on the natural environment.
It came into prominence in the late 1980s and early 1990s, then it has been expanding rapidly in the world, as companies are increasingly aware about the environment and focusing on green products.
The aim of this paper is to present strategies to influence consumers to adopt a green behaviour and shift toward environmental friendly or green products.
American Psychological Association (APA)
Meteli, Layla. 2020. Key strategies for green marketing success. International Journal of Economic Performance،Vol. 2020, no. 5, pp.99-112.
https://search.emarefa.net/detail/BIM-965641
Modern Language Association (MLA)
Meteli, Layla. Key strategies for green marketing success. International Journal of Economic Performance No. 5 (Jun. 2020), pp.99-112.
https://search.emarefa.net/detail/BIM-965641
American Medical Association (AMA)
Meteli, Layla. Key strategies for green marketing success. International Journal of Economic Performance. 2020. Vol. 2020, no. 5, pp.99-112.
https://search.emarefa.net/detail/BIM-965641
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 110-112
Record ID
BIM-965641