تفاعلية الجمهور مع التطبيقات الإعلانية في الفضائيات عبر أجهزة الهاتف المحمول
Other Title(s)
Audience interactivity with advertising applications in satellite TV via mobile devices
Author
Source
Issue
Vol. 2020, Issue 133 (sup) (30 Jun. 2020), pp.557-584, 28 p.
Publisher
University of Baghdad College of Arts
Publication Date
2020-06-30
Country of Publication
Iraq
No. of Pages
28
Main Subjects
Abstract EN
The research aims to achieve a number of objectives: 1- Reveal the extent of public interaction with the use of advertising applications in satellite TV via mobile devices 2- Identify audience preferences between applications 3- Find out the most important topics that the public prefers to interact with in advertising applications.
4- Reveal the most prominent obstacles facing users of advertising applications in satellite TV via mobile phone 5-To see how mobile satellite advertising applications contribute to increasing audience interaction.
To achieve the objectives of the research, the researcher relied on the survey method by designing a questionnaire form, which included a number of axes and questions in order to obtain answers from the researchers, and extract the results, as the researcher used a sample of chance which is from the intentional samples, 250 forms were distributed among the questionnaires among the researchers in public places on both sides of Baghdad center (Al-Karkh and Al-Risafa), distributed among the researchers who use advertising applications in satellite satellite siphone exclusively, and retrieved (224).The researcher reached a number of conclusions, including: 1- The application of Al-Sharqiya channel was ranked first, followed by Sumerian channel in second place 2- The first benefit of using news applications is (speed of ad access), while the category (identifying products and services anywhere and anytime) has been resolved.
3- The problem (internet vulnerability) was one of the biggest obstacles suffered by application users, and then resolved (sudden exit from the application).
As well as other results.
American Psychological Association (APA)
جعفر شهيد هاشم. 2020. تفاعلية الجمهور مع التطبيقات الإعلانية في الفضائيات عبر أجهزة الهاتف المحمول. مجلة الآداب،مج. 2020، ع. 133 (sup)، ص ص. 557-584.
https://search.emarefa.net/detail/BIM-969762
Modern Language Association (MLA)
جعفر شهيد هاشم. تفاعلية الجمهور مع التطبيقات الإعلانية في الفضائيات عبر أجهزة الهاتف المحمول. مجلة الآداب ع. 133 (ملحق) (حزيران 2020)، ص ص. 557-584.
https://search.emarefa.net/detail/BIM-969762
American Medical Association (AMA)
جعفر شهيد هاشم. تفاعلية الجمهور مع التطبيقات الإعلانية في الفضائيات عبر أجهزة الهاتف المحمول. مجلة الآداب. 2020. مج. 2020، ع. 133 (sup)، ص ص. 557-584.
https://search.emarefa.net/detail/BIM-969762
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن مراجع ببليوجرافية : ص. 581-583
Record ID
BIM-969762