العوامل المؤثرة في استخدام المرأة للتسويق الإلكتروني في مواقع التواصل الاجتماعي : دراسة ميدانية

Other Title(s)

Factors affecting women’s use of electronic marketing on social media : field study

Author

أفنان محمد شعبان

Source

مجلة الباحث الإعلامي

Issue

Vol. 2020, Issue 47 (31 Mar. 2020), pp.125-146, 22 p.

Publisher

University of Baghdad College of Mass Media

Publication Date

2020-03-31

Country of Publication

Iraq

No. of Pages

22

Main Subjects

Social Sciences (Multidisciplinary)
Marketing
Media and Communication

Abstract EN

The research aims to determine the factors affecting the woman’s use of electronic marketing in social networking sites, and to know the extent of the sample’s use of social networking sites for electronic shopping purposes.

The research tool used the questionnaire form that was designed in its final form after presenting it to the arbitrators and it included a set of questions and a five-Likert scale, and used the spss statistical program to perform the statistical operations that were laid out in tables showing the frequencies, percentages and percentages Salary, mean, standard deviation, and correlation using the Spearman correlation coefficient, the Ka2 square test, the F test, the Alpha Cronbach test, and arrived at Searching to a set of results, the most important of which is the existence of a large extent of electronic marketing from the internet sites, and that Facebook is one of the most used social networking sites in marketing, and the hypothesis test showed a significant correlation between marketing sites and the extent to which the sites meet the needs of women, and the results also showed that there are differences between the sample in Demographic data towards the use of women for e-marketing via social media, and there is also an indication of the degree of consistency in the sample averages towards the factors affecting the woman's use of e-marketing.

American Psychological Association (APA)

أفنان محمد شعبان. 2020. العوامل المؤثرة في استخدام المرأة للتسويق الإلكتروني في مواقع التواصل الاجتماعي : دراسة ميدانية. مجلة الباحث الإعلامي،مج. 2020، ع. 47، ص ص. 125-146.
https://search.emarefa.net/detail/BIM-969864

Modern Language Association (MLA)

أفنان محمد شعبان. العوامل المؤثرة في استخدام المرأة للتسويق الإلكتروني في مواقع التواصل الاجتماعي : دراسة ميدانية. مجلة الباحث الإعلامي ع. 47 (كانون الثاني / آذار 2020)، ص ص. 125-146.
https://search.emarefa.net/detail/BIM-969864

American Medical Association (AMA)

أفنان محمد شعبان. العوامل المؤثرة في استخدام المرأة للتسويق الإلكتروني في مواقع التواصل الاجتماعي : دراسة ميدانية. مجلة الباحث الإعلامي. 2020. مج. 2020، ع. 47، ص ص. 125-146.
https://search.emarefa.net/detail/BIM-969864

Data Type

Journal Articles

Language

Arabic

Notes

يتضمن هوامش.

Record ID

BIM-969864