المثيرات البصرية المدرجة ببعض الإعلانات التجارية و تأثيرها على التسوق القهري لدى عينة من الشباب في المجتمعين المصري و السعودي : دراسة مقارنة

Other Title(s)

Visual stimuli included in some commercials and their impact on compulsive shopping among a sample of young people in the Egyptian and Saudi societies : comparative study

Joint Authors

النويصر، أمل عبد الرحمن حمود
أبو الفضل، روضة حمزة حامد

Source

مجلة البحوث في مجالات التربية النوعية : مجلة علمية محكمة

Publisher

Minia University Faculty of Specific Education

Publication Date

2018-07-31

Country of Publication

Egypt

No. of Pages

42

Main Subjects

Business Administration
Economy and Commerce

English Abstract

The Research aims to : Identify the difference between young people in the Egyptian and Saudi communities in being influenced by the visual effects of the commercial advertisement and their impact on their compulsive shopping .

The study sample: A sample of the Egyptian and Saudi youth consists of (379) of whom (193) are young Egyptians and 186 are young Saudis.

.

The study Tools : Family and Youth Data Form, Visual Stimulus Questionnair , Compulsive Shopping Scale.

The research results: 1 - There are differences of statistical significance between the Egyptian and Saudi youth in the impact of visual stimuli listed in commercial advertising and compulsive shopping at the level of 01.

For the benefit of Saudi youth.

2 - There is a significant positive correlation between the visual stimuli included in some commercial advertisements in their axes (verbal, nonverbal, visual stimuli, commercial stimuli as a whole) and compulsive shopping in its dimensions (desire to buy, feelings related to shopping and spending, Compulsive as a whole) in the Egyptian and Saudi youth "research sample.

At the level of significance 01., 05.

Data Type

Conference Papers

Record ID

BIM-970820

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