طبيعة و نطاق المشكلات الأخلاقية في ممارسة الأعمال التسويقية

Abstract EN

Even though the virtues and the positive outcomes of marketing are evident in various contexts, it cannot be emptied of undesired and unsound social, cultural, and more importantly, ethical contents.

In general, this phenomenon is seemingly incompatible with the beliefs as the mode of life of the society to which these marketing tools are addressed.

From this valuable insight, marketing tools were the subject to constant criticisms from marketers, educators, ethicists and religious men who blamed and accused the promoters of marketing and its tools of being responsible for so many negative, repulsive and unethical aspects of life which can be harmful for both consumer, society, and even the institution itself.

Therefore, this study is based to highlight the most important practices and unethical business marketing within the marketing mix elements that the consumer can be oblivious to them