استعمال وظيفة العقل في صناعة قرار الشراء من خلال مقاصد الشريعة
Other Title(s)
Rationality in making purchase decisions : the role of shariah aims
Joint Authors
Source
المجلة العالمية للتسويق الإسلامي
Issue
Vol. 9, Issue 2 (31 May. 2020), pp.56-79, 24 p.
Publisher
International Islamic Marketing Association
Publication Date
2020-05-31
Country of Publication
Jordan
No. of Pages
24
Main Subjects
Economy and Commerce
Islamic Studies
Abstract EN
Given the increasing role and importance of materialistic doctrines in thinking when making marketing decisions, especially purchasing decisions, the limits of the use of thinking according to mental abilities becomes even more worthy of study.
For that, this study aims to determine how important is the use of the function of reason in making purchase decisions within the context of the general trend in the direction of the Halal market, where customers adopt Islamic values when making choices.
If difference begins with colors, tongues and cultures, then the difference applies to patterns of thinking, methods of assessment and judgment, as well as differences in working methods and lifestyles, all of which make the market a place of difference and impulse rather than a place where a fixed marketing mix applies.
Each of us will make decisions that suit him in a timely manner, and in the buying situations that he makes for himself, and according to what he wants from them.
American Psychological Association (APA)
يحة، عيسى والزعبي، حمو. 2020. استعمال وظيفة العقل في صناعة قرار الشراء من خلال مقاصد الشريعة. المجلة العالمية للتسويق الإسلامي،مج. 9، ع. 2، ص ص. 56-79.
https://search.emarefa.net/detail/BIM-975703
Modern Language Association (MLA)
يحة، عيسى والزعبي، حمو. استعمال وظيفة العقل في صناعة قرار الشراء من خلال مقاصد الشريعة. المجلة العالمية للتسويق الإسلامي مج. 9، ع. 2 (أيار 2020)، ص ص. 56-79.
https://search.emarefa.net/detail/BIM-975703
American Medical Association (AMA)
يحة، عيسى والزعبي، حمو. استعمال وظيفة العقل في صناعة قرار الشراء من خلال مقاصد الشريعة. المجلة العالمية للتسويق الإسلامي. 2020. مج. 9، ع. 2، ص ص. 56-79.
https://search.emarefa.net/detail/BIM-975703
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن هوامش.
Record ID
BIM-975703