أثر برامج الولاء على معدلات شراء المستهلكين في المساحات الكبرى : دراسة ميدانية على عينة من مستهلكي أرديس

Abstract EN

This study aimed to determine the relative importance of the Ardis Great Survey Loyalty Program on the rate of consumer purchase, and to determine the degree of the Algerian consumer’s response to this type of tool.

Through this study, we reached a set of results, the most important of which is the existence of a moral effect of the rewards proposed by the Ardis Major Area Loyalty Program and the rate of consumer purchase, and that there is a relationship between the shelf life of the Ardis Loyalty Program and the rate of consumer purchase.