أثر الأبعاد المدركة للسعر على رضا الزبائن : دراسة تطبيقية على عينة من زبائن بعض المطاعم بمدينة قسنطينة

Abstract EN

This study aims to identify the impact of perceived price dimensions on customers satisfaction by analyzing the opinions of a sample of some restaurants customers in constantine.

The results showed that there is an effect of the perceived price dimensions on the satisfaction of the customers.

The value consciousness was the most influential dimension, followed by the price consciousness and the price mavenism.

While the other studies dimensions had no effect the price-quality association and prestige sensitivity, a result that reflected positive aspects of price perception, it was found that restaurant customers in their satisfaction with restaurant products consider economic reasons rather that psychological one.