المكلف بالعلاقات العامة في المؤسسات الاقتصادية الخاصة و دوره في التنبؤ بالأزمات و كيفية معالجتها : عرض تجربة الباحث في شركة Eurl Investis Groupe الجزائرية لبيع و استيراد العتاد الصناعي

Abstract EN

It is known that the public relations in any organisation aim to define the external public of all genres of activities of this establishment, and form good reputation and excellent image among the various categories of dealers, on the basis of credible information and facts.

They fundamentally aim at developing relations between employees on the one hand and the senior management on the other.

This constantly leads to the creation and development of an enthusiastic workplace through engaging promptly in finding solutions to the problems of the workers, as well as raising production efficiency, which is directly linked to the quality of production, economic services or social activities where this organisation is run.

This study seeks to present innovative models of public relations management, all along with the researcher’s personal experience in this field in the prediction of crises, and how to deal with them, hoping that it will be a model for other economic institutions to follow