دور العلاقات العامة في تفعيل مناخ الأعمال السياحية في الجزائر

الملخص EN

The tourist business environment is subject to a great deal of qualifications, especially the environmental qualification, which is geographically, the terrain and the natural tourist areas, as well as the physical archeological spaces that express the cultures and civilizations that are left with only their effects.

However, natural environmental qualifications do not stop in order to ensure an effective environment for the tourism sector.

The promoter is no less important than its predecessors.

It is generally the management of tourism institutions and the exploitation and employment of qualified human resources in the framework of a clear marketing strategy.

Hence, public relations efforts and actions are considered as a set of functions undertaken by the administration to promote and activate public attitudes, define policies of the individual or organization in accordance with the interest of the public, and implement programs aimed at gaining public satisfaction in the tourism sector.

This paper is intended to shed light on the most important tourist qualifications of Algeria (tourist and archaeological sites, for example), on the one hand, and on the other, how to manage and promote these qualifications from the perspective of public relations tourism, in order to reach a environment of tourist activities strong and economically fruitful Culturally and socially?