دورة حياة المنتج كمدخل لترشيد الخيارات الاستراتيجية للمؤسسات

Abstract EN

This study aims to define the concept of he product life cycle and its phases and highlight to its importance for the institutions In addition to presenting and explaining the strategic orientation at each stage.

The study concluded that the life cycle of the product is very important in guiding the strategic decisions of the institutions at each stage (Introduction Stage, Growth Stage, Maturity stage, and Decline stage).

And there are also various factors affecting the form and Lifetime of product life cycle.

Finally, the study recommended that should be defined the stage of the product carefully and followed of changes in the internal and external environment continuously, as well as the obligation of make the consumer at the top of the interests when adopting any strategy.