المؤسسات الصغيرة و المتوسطة في الجزائر و تحدي بناء استراتيجية تنافسية في محيط متغير كأسلوب لاستدامتها : دراسة حالة مؤسسة مامي للمشروبات

Abstract EN

The objectif of this study is to identify the nature of the competitive strategies of Mami Spa, using descriptive approach and case study.

The study found that the entreprise active in a difficult competitive environment, whith many Competitors, high bargaining power of customers and suppliers, and the pressure government legislation.

Mami Spa known the gravity of competition for their existence and sustainability and implement several competitive strategies based on its internal strengths and opportunities of market.

In its beginnings focused on one geographic area and one product whith reduce costs to sale by low price, recently the entreprise move to diversify its products, activities and distribut their products to national market, Which enabled them to grow and continue under intense competition.

The study concluded with some conclusions and recommendations.

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