الحماية القانونية للطفل من الإشهارات التجارية

Abstract EN

The Commercial advertising is of great interest in the field of production and distribution and is one of the most important means of promoting goods and services.

Indeed, huge sums are spent annually in the advertising sector by specialists, to give it more attraction and effect, targeting all categories of society.

Businesses and advertisers have realized that children are increasingly important economic actors and have focused on this category to get them to buy their products or to influence family decisions by shopping.

Despite the delicacy of advertising aimed at children in general, given their vulnerability and low awareness, the risk increases with respect to the marketing of food products because it is directly related to the health and healthy growth of children, especially as it is presented in an attractive and enticing form, which leads to excessive harmful consumption.

This raises the question of what protection can be afforded to the child against commercial advertisements.