واقع تسويق خدمات البريد و تأثيره على الصورة المدركة لمؤسسة بريد الجزائر لدى زبائنها : دراسة حالة مؤسسة بريد الجزائر ببلدية اقلي-ولاية بشار

Abstract EN

This study aims to determine the impact of marketing mail services On the perceived image of the customers of Algeria post.

This study included sample of customers of Algeria post municipality Igli, state Bechar, where, was selected a random sample of 100 individuals, was relied on statistical program spss in the dump data and analyzed, the most important result was there is a significant impact on the marketing of the Algerian postal services on the perceived image for the institution to their customers.