تأثيرات استخدام المعلنين لحملات تسويق المؤثرين عبر المنصات الالكترونية Influencer Marketing Campaigns على سلوكيات الشراء و علاقتها بقضايا حماية المستهلك

Abstract EN

Social media influencers marketing campaign and blogging became one of the most important modern tools that marketers have resorted to promote their brands, with the diminished effectiveness of traditional tools that have become less likely to attract customers.

With the increasing rates of social media use, brands faced difficulty trying to benefit from social media in new ways to reach their target markets, and with the emergence of influencers through digital platforms, brands began to deal in this field and display their products in their publications through social media to achieve brand awareness and consumers drive to try it and use it.