العلاقة بين إدارة سلسلة الإمداد الخضراء و الأداء و الميزة التنافسية : دراسة حالة مؤسسة CERAM الغزوات

Abstract EN

Under the spread of the green culture, what is known as the green economy, and dissimilar to previous studies, this study aims to highlight the relationship between GSCM practices [Green procurement, green manufacturing, green distribution, Reverse logistics] and performance and competitive advantage in the economic enterprise.

A questionnaire was distributed on a sample of 69 employees of CERAM Ghazaouet.

The study found a significant positive relationship between green supply chain practices and performance (financial and environmental) and competitive advantage (economic and environmental), there is also a relationship between performance and competitive advantage in CERAM Ghazaouet.