دور الابتكار التكنولوجي في رفع تنافسية المؤسسة : دراسة حالة المؤسسة الجزائرية

Abstract EN

The objective of this study is to study the role of technological innovation in improving the competitiveness of the Company, through the study of a sample of Algerian companies.

In this sense, we measured the effect of this variable on the competitiveness of the company through four indicators: profitability, market share, overall productivity of factors of production, and average manufacturing cost.

The empirical approach is based on the method of structural equations, a measurement method, which allows a number of observed and latent variables to be linked.

The results obtained from an analysis by the PLS method confirmed that there is a positive effect relationship of technological innovation on the competitiveness of the company by valuing the indicators proposed in our analysis.