الإعلان الالكتروني و دوره في بناء صورة ذهنية الكترونية للمؤسسة الاقتصادية الجزائرية : دراسة ميدانية لآراء عينة من مستهلكي منتجات Condor عبر صفحتها على الفيس بوك

Abstract EN

This study aimed at highlighting the role of electronic advertising in creating an electronic corporate image of the Algerian economic corporate Condor, This was by introducing electronic advertising, its industry, froms, and means besides highlighting the telepathic image concept and its variables under the new digital technology, Thus, a field study was conducted on a sample of 150 subjects selected from condor product users.

Besides, a descriptive approach was chosen, and an observation and questionnaire were adopted for data collection.

the findings showed that electronic advertising is more effective and efficient than traditional advertising, as it helps shopes attitudes and determines individual trends.

futhermore, the corporation also helps establish ongoing relationships with customers; therefore, contributes in confidence and brand building.

hence, a positive corporate image is created