الانزياحات الدلالية للغة الإعلامية المتداولة عبر الميديا الاجتماعية : دراسة تحليلية سيميائية لعينة من الخطابات

Abstract EN

The social media as an interactive medium has opened the way to the free media flow, which is followed by rhetorical and persuasive strategies that often influence public opinion.

This is achieved by the power of words, eloquence, interaction, exchange and exchange.

Transcend time and space barriers thanks to modern communication techniques.

The follower of the media discourse in the social media, will find a remarkable diversity in its methods, topics, areas and content, and has extended this diversity to include the language of the media circulation in this speech, which we find them fit in the vocabulary and content and its functions and meanings with the rhetorical bases of the media language, as we find at the same time Different forms of semantic employment are often matched with the meanings used to draw additional meanings, determined by the subject of the discourse, its purposes, its rhetorical and persuasive strategies and strategies It is one of the media methods used in the context of social media, which contribute to the semantic enrichment of the media language sometimes, and works to deepen the semantic shifts sometimes other, and this affects the original and lexical connotations of many words and phrases and expressive methods may extend to include elements of imagination Social, such as governance, which dooms in this discourse implicitly refers to deep meanings, whose main purposes are determined in political and social criticism, and the manifestations of this evoked as verbal codes accompanying the speech of the visual, may not represent the latter meaning origin It is intended in the verbal language, but establishes the additional meanings of the free media circulation through the social media, as well as the matter related to the polarization of vocabulary and activation of the activation to refer to the meanings attached to it is determined by the implication of this speech, knowing that the media practice under this medium reveal The various patterns of these linguistic and expressive shifts.

Therefore, we tray in this scientific intervention to clarify the different forms of these shifts and their effects on the media language through the adoption of the semiotics analysis of a sample of media speeches circulated through social networking sites.